"Pablo Helguera is the art world's Herblock. His work satirized the hypocrisy in the world of galleries, museums, collectors and artists and always goes straight to where it hurts the most. Fueled by attitude and based on an intimate knowledge of the subjects his cartoons are witty, sharp and above all highly subversive." Jens Hoffmann, curator and director of CCA Wattis Institute, San Francisco "Artoons is the book we've all been missing - an essential read. It is the quintessential art gift - you may begin by offering it to yourself and then to your dearest ones. While it is a deft and witty commentary, it is not simply a book of inside art jokes; it's smart and the drawings and writing are executed with superb style; Artoons highlights Helguera's finest qualities as an artist. I suspect him to be a meticulous observer, who reads and edits the information he collects like a skilled and experienced monteur. [...] Two thumbs up. Way up! Georgia Kotretsos, Bootprint Magazine "Pablo Helguera skewers art world species one by one." Artnews "The foibles, ironies, and occasional stupidity of the art world, captured with clarity and economy." Visual Artists' Newssheet, Ireland Volume 1 was published by Jorge Pinto Books in 2009 and is available